
Drawing on the collective intelligence, skills and knowledge of teams and communities makes it possible to create more value for all stakeholders. This is the basic idea behind strategies, such as user-driven innovation, intrapreneurship, cluster management, and growth through partnerships.
However, the outcome of such co-creation initiatives often fails or falls short of the potential that could have been realised. Far too often, participants prepare themselves for co-creation projects by formulating narrowly defined outcomes they will push for – before meeting the people they are supposed to co-create with. Such predefined outcomes lower peoples’ capacity to listen to each other in ways that allow them to capture and implement the true collaboration potential.
In this course, you learn the skills needed to optimise your ability to both participate in and lead co-creation projects. The course is based on research on collective thinking from MIT (Dialogue and Theory U) and on research on what managers can learn from collaborative art practices.