Your Team. Your Clients. Your Community.

Grow the ecosystem within and around the organisation

Knowing how to build and preserve strong communities has always been a crucial leadership skill. On this course, you will learn concrete and practical tools that can help you build communities – in particular, among geographically dispersed groups of people. 

A strong sense of community within the organisation enhances collaborative problem solving, reduces absenteeism and increases employee retention. The ability to build strong communities around the organisation among customers and partners enhances loyalty, supports user-driven innovation initiatives, creates a customer-base for launching new products and services, and increases free word-of-mouth marketing. 

In this course, we look at community building through four different lenses: Community as brand, community as feeling, community as remix, and community as conversation. Each of these lenses highlights essential aspects of community building. The brand lens offers a design inspired and hands-on approach to constructing a community. The feeling lens offers deeper psychological insight often overlooked when using the brand lens. The remix lens encourages you to analyse other communities for inspiration. And the conversation lens focuses on the personal skills you need to sustain and engage with a community. Being able to use all of these lenses, will make you a more diverse and flexible community building agent. This course is a one-day course. If you wish to deepen your abilities in community building, look at the Organising Growth course.

Practical Information

Dec 8th, 2020,
9-12 am & 1-4 pm CET

Online – You will receive a Zoom link with the joining instructions

Corporate funded fee €395 + VAT
Individually funded fee €295 + VAT

Fee includes the one-day programme, a one-hour coaching session and all materials. Bursaries are available. Please ask.

Who is this course for?

This course is for managers of departments and teams (including project teams) who believes that strengthening the community feeling among both employees and outside stakeholders is key to reaching the organisation’s targets. 

Teaching Methods

The course is an energizing mix of short presentations of relevant research, practical reflective exercises and group dialogue. To ensure relevance, the course focuses on working with the participants’ own challenges.

Learning Objectives

  • Develop a deeper understanding of the nature of communities
  • Become more efficient in creating and preserving communities among employees, customers, and partners
  • Learn to link and analyse how physical settings and social customs and rituals can create (or destroy) community enhancing behaviour.
  • Learn to work with communities that are geographically dispersed. 

Claus Springborg, PhD and lecturer at Copenhagen Business School

10+ years of experience teaching leadership and cocreation skills, management theory, systems of personal development, and entrepreneurship as an executive educator and as a lecturer at business schools across Europe. Being active as publishing academic, entrepreneur and social entrepreneur, I’m passionate about developing theories through practice and for practice. In my teaching, I value humanistic principles, precision, reflexivity, and humour


“It’s amazing to see how quickly and powerfully these techniques can work. And the embodied perspective brought considerably more energy to the decisionmaking process. Great stuff!”
“Claus is a true communicative talent. In essence, he is able to talk passion into his sessions and his creative teaching approach and strong communication skills spills over into his business-oriented workshops”
“Working one-to one with Claus is truly transformational – he brings exceptional skill, insight and sensitivity in working with life long, unresolved, and persistent issues. It is and has been a life-changing gift and wonderful adventure. Be open and expect change!”
“I am constantly amazed at the power of Claus’ interventions. Claus somehow simplifies the process of transformational change. He takes the drama and fear out of everyday issues and blocks. He works with such grace and focus”