Knowing how to build and preserve strong communities is a crucial leadership skill. A strong sense of community within the organisation enhances collaborative problem solving, reduces absenteeism and increases employee retention. The ability to build strong communities around the organisation among customers and partners enhances loyalty, supports user-driven innovation initiatives, creates a customer-base for launching new products and services, and increases free word-of-mouth marketing.

In this course, we look at community building through four different lenses: Community as a brand, community as a feeling, community as a remix, and community as a conversation. Each of these lenses highlights essential aspects of community building. The brand lens offers a design inspired and hands-on approach to constructing a community. The feeling lens offers deeper psychological insight often overlooked when using the brand lens. The remix lens encourages you to analyse other communities for inspiration. And the conversation lens focuses on the personal skills you need to sustain and engage with a community. Being able to use all of these lenses, will make you a more diverse and flexible community building agent. This course is a one-day course. If you wish to deepen your abilities in community building, look at the Organising Growth course.